Natural Skincare. For Skin With A Story.
It’s started with a mission from friend, client, and longtime organic products pioneer, Laura Coblentz: to create a skincare company devoted to the unique needs of older women, without all the “anti-aging,” “anti-wrinkle” shaming language so common in the beauty industry.
Marie spent many hours with Laura, working in collaboration, and ultimately created the name, personality, tagline, and gutsy voice for this unique brand.
Laugh lines? Hell yeah.
Caraline Skincare was created for women who are aging with gratitude and attitude. We celebrate skin that reveals life’s vast experiences and a multitude of expressions, skin that reflects a bold, adventurous, meaningful life.
It is for those who seek simple, clean skin nourishment. Products that are sustainably sourced and cruelty-free and specifically formulated to support the health and wellness of skin that’s lived a little, skin with a story.
We consider those lines paths of your life's beautiful journey
We’re not out to repair you, fix you, or anti-age you. At Caraline, we’re here to celebrate you. Caraline Skincare was founded to recognize women who have lived and laughed, and whose skin reflects the profound journey we call life.
Pro-women at every age
We’re a rebellious bunch, and we refuse to participate in the age-shaming perpetuated by the beauty industry. You’ll never hear us using terms like “anti-aging” or “anti-wrinkle.” Instead, we’re pro-you, pro-us, pro-empowerment of women at every age. We know skincare is about skin wellness, about face, not facade. It’s about the real you shining through.
We all want to look good––and feel good about how we look. Where we are on this journey, right here right now, is magnificent and beautiful.
Aging is natural. So are our products
There’s nothing wrong with aging skin. It just has particular needs. All Caraline products are formulated to support skin with a story: nutrient-rich botanicals, plant antioxidants, natural humectants and omega fatty acids that hydrate, soothe and protect. Our products are made consciously cleanly - that’s fancy for simple, pared-down ingredients. Think of it as luggage you’re taking with you to Europe. Just the essentials.
