Digital Campaign: “Best of Show” Winner
How do you get folks throughout rural Nebraska to sign up for mobile banking? Let them know (with a little rugged individualism) that you can “Bank Where You Roam.”
Marie’s digital campaign and corresponding blog achieved super-sized traction and the kind of measurable results that win “Best in Show” among the AMA Omaha Pinnacle Awards, plus three other first place awards for mobile/digital advertising.
RESULTS
• Conversions: Total number of customers that used mobile banking increased by 72%
• Transactions: Overall mobile financial transactions increased by 22%
• Clicks: Number of clicks doubled in comparison to the number generated the year prior
• Traffic: Drove 30,900 visits to the website, far exceeding our goal
Ongoing Digital Campaigns
As Creative Director & Copywriter, Marie kept the bank’s business moving forward with bi-monthly digital campaigns, featuring eye-catching animated gifs.
* Campaigns created while employed at KidGlov.
