Start-up Brand Identity

The brainchild of former NFL player Bo Scaife, Fresh Ed. is a start-up apparel line that launched its first gear in October 2014. Although, the brand is so much more than clothes. It’s an inspiration, dedicated to donating a portion of all profits to college scholarships. Marie worked with Bo for six months to develop a logo, tagline brand voice, clothing tags, thank you cards and branded box tape. In addition, Marie pulled together her own focus group of young consumers to test brand identity elements before launching.