Strategic Positionings

Martis Camp is a private, luxury community for wealthy families trying to escape California’s city life. Located in Lake Tahoe, each homestead consists of four or more acres, plus community lakes, streams, wide open vistas, golf courses, access to ski slopes and family activities. Marie
developed brand strategy positionings from which the client based all of their advertising materials. (This work was done in collaboration with the smart folks at Tango Strategy.)

1:
Martis Camp.
More life in our years.

It swells inside of you often: the feeling of gratitude for a prosperous life. But what brings you the most satisfaction is being able to share your abundance with others. It’s this generosity of spirit that guides people like you to Martis Camp. Because this is a place you can all enjoy. You. Your
children. Your extended family and friends. This year-round retreat is replete with its own natural abundance: thousands of exquisite pine-filled acres, sparkling streams and mountain vistas that are not only breathtaking, but breathgiving. It’s a lifestyle brimming with experiences both familiar and unexpected. Favorites like championship golf, swimming, and direct access to Tahoe skiing, as well as unique and ever-changing possibilities such as a moonlit snowshoe, a concert at the outdoor amphitheater, a visit to the putting park, or a game of bowling at the family barn. Everyday here is rich with experience. Because there’s nothing more valuable than the simple pleasures in life. Every day is so full here. There’s so much to share.

2:
Martis Camp.
Free to be who we are together.

Welcome home to Martis Camp. This is where you know yourself best. A place where you and your family can remain grounded in the authenticity of the natural world. Here, formalities are left behind, because as you gather in a warming hut or fish in the pond or take in a concert or play a round of golf, you can all simply be yourselves. Thousands of awe-inspiring acres, lush with Ponderosa Pine, miles of hiking trails, meandering streams, and eclectic amenities such as a Camp Lodge, a folk school and a family barn, create a life that’s cozy, rustic, real. Even the architecture gives you the freedom to be you, whether you dream of building a log cabin lodge or a modern masterpiece of concrete. Here you can build a home and a life. Here you can center yourself in a community of like-minded people and form the kind of lasting bonds that endure for generations. And it’s not just the place that endures, but the feeling of Martis lasts, too. When you decide to finally head back to the so-called real world, you take along the connections, the peace, and maybe a little bit more of you.

3:
Martis Camp.
It’ll happen to you.

A transformation occurs even before you enter the gates of Martis Camp. It happens on the drive maybe, a kicking off of the tight shoes, a deeper breath, a slowing down, anticipation that change is near. Cross the threshold and you enter a place of natural wonder with a lifestyle that’s, well, enchanting, idyllic. The kind of place where you wish you’d been able to grow up, where it’s safe for kids to explore pristine pine-filled forests and wade in sandy- bottom streams. A place where grown-up dreams come true, too. You’ll feel it on the cathedral vistas of every hole of the Tom Fazio golf course and as you rub hands in the warming hut amongst a cozy fire and hand-loomed rugs, preparing for another run down the slopes. The tranquility here is sublime. And you’ll see it in the faces of your children and friends, the awe of the magical in the everyday experiences at Martis. From the playhouse to the fishing pond to the wading streams to the friends you’ll make here. It’s wonder full.

4:
Martis Camp.
Discover every moment.

An interesting life is full of discovery. Which is possibly why you’ve stumbled upon a place like Martis Camp. Here discovery is a part of the every day. Distractions fall away and you’re free to explore what you know is most important in life: the connections with family and friends. Life here isn’t forced or planned. It’s in the moment. Because, really, how can you plan the glimmer in your child’s face as she catches her first fish, or the perfection you’ll feel when you’re entire family is red-cheeked and ready to head down the slopes? The natural world here is full of surprises around every turn of the trail: a crystal clear stream, a lucky fishing spot, a lost library tucked into the forest, or a majestic pine vista on every hole of the championship golf course. Here, you’re open to receiving all the goodness life has to offer. And that means expanding your world as you encounter new friends, too. A community of people that holds the same values as you.