ROM Technologies, Orthopedic Campaign

Print, Facebook, YouTube

How do you turn the excruciating experience of knee surgery into something, well, bearable? Help patients have a laugh.

Marie created a campaign that placed faces on knees to express the transformative post-op rehab experience with ROMTech. The campaign turned OUCH into OOOO, using fun static images in print and animation in social posts. The campaign got noticed. In fact, the YouTube video garnered 300,000 organic views within its first month.

Print Ad:
ROMTech print ad

Facebook Post:
ROMTech facebook ad

YouTube: