Print Campaign

Whole Foods Market capitalized on their grocery success by starting an online lifestyle store with goods ranging from organic coffees to wind chimes. Marie’s insights into Whole Foods’ consumers won the account for Sterling-Rice Group. She strategically targeted “cultural creatives” with an attention-getting campaign that used ancient proverbs and tongue-in-cheek responses. Whole Foods kicked off the campaign nationally, then sold this piece of business to the well-established Gaiam.